The Case for Support | Public Lands Every Day

The Case for Support

The Case for Support was the first webinar in a two-part series hosted by the National Environmental Education Foundation's Public Lands Program and the Association of Partners for Public Lands. Watch a recording of the webinar online or download copies of the presentation.






Watch the Case for Support Webinar



Download the webinar slides as a PDF.

Recorded on February 8, 2012

At the heart of every fundraising campaign lies the case statement—the fundamental document that outlines your plan and strategy. Without it, an organization’s fundraising will suffer from a lack of direction. It’s the rationale, the reason you’re raising money, and with it you’re communicating to a wide range of your stakeholders why your organization both needs and merits philanthropic support.

This webinar was conducted by George Ivey, a consultant and writer specializing in fundraising and project management. Read more in his bio.


Writing a Case Statement - A brief article that includes five basic questions answered about your case statement and how to approach it.

What is a Case Statement? by BoardSource - A short article on case statements, as well as, other board and fundraising links.

Elements of a Winning Case Statement by Natural Resource Center E-Newsletter. - One of many fundraising articles on this helpful website.

Technology Funding Planner Worksheet #2: Building a Great Case Statement developed for TechSoup by Mark Osten of Summit Collaborative.

Fundraising Basics: A Complete Guide by Barbara Ciconte and Jeanne Jacob. Second Ed.